The no-nonsence values of Scandinavian design are inherent in the Pull Floor Lamp, designed by the Stockholm-based design studio WhatsWhat for Danish house Muuto. Demonstrating that an impressive sum is greater than its humble parts, the Pull achieves its up-front functionality with a remarkable economy of finely-crafted elements: an oiled-oak stand, white cloth-covered shade and a partly-exposed, partly-hidden cord that adjusts the position of the LED light source. "Moving the shade not only changes the light, but also the character of the lamp," say WhatsWhat designers John Astbury, Bengt Brummer and Karin Wallenbeck—who scored the Muuto Talent Award for this piece when they were still design students.
- 59" h (150cm)
- Base: 12.4" dia (31.5cm)
- Cord length: 78.7" (200cm)
Oiled oak wood, steel, textile
- UL listed
Muuto made its impact on the design world by living up to its namesake "muttos,” the Finnish word that alludes to looking at things with a new perspective. "We give the designers the freedom to create new designs,” says co-founder Peter Bonnén. By giving free rein to the brightest design talent in Sweden, Norway, Finland and Denmark, there’s the breathing room to conjure a new take on a chair, vase or a lamp. Expanding on that success, Muuto was subsequently acquired by legendary brand Knoll In 2017, though it continues to be run independently from the company's headquarters in Copenhagen.
Peter and co-founder Kristian Byrge, who originally trained in economics and management respectively, might not have seemed destined to helm a new-influencer design firm. But it was a shared passion for all things design and and the distinctive style they dubbed “New Nordic” that rapidly brought worldwide recognition. "It serves as proof that we have something special to offer the design industry," the partners say. "We're proud to be part of the Knoll family and can't wait to unfold Muuto's global potential further in close collaboration with them."